Stone Soup - BOARDS

Stone Soup - Magic Cube

On my last day on this project at Stone Soup i had the idea to produce a magic cube which would support a really strong concept! although i know the budget wouldn't allow this sort of product i wanted to give it a go and see how it works and how its used. 

The final product came out really well, after a few very frustrating attempts, but the cube works well and i think it really gets a sense of movement across to the viewer. I really love the folding to this piece, always revealing something new, never coming to the end and never having to start in the same place. 

I showed this to the Stone Soup team and they all really liked the idea of it and thought it could be a really strong piece for them, if only they had the budget. The only thing that dosn't work with this piece is that fact that the campaign logo is unseen until you have picked it up and played with it and even then could easily missed. 

If i had more time i would like to address this issue and maybe use the logo throughout or somehow combine the two. 

I think it was important for me to try this even though it was out of budget, as now i have the knowledge of this product and i you should never disregard a good idea because of other restrictions. 

Stone Soup - Burst Leaflet Final

My second leaflet idea was one that I was trying to keep just within budget, so trying a few finishes and techniques but nothing to much. 

This leaflet deals with movement in a physical way by getting people to open it but in a unexpected way as it folds up from the bottom right corner.

I wanted as much impact on the front so that people would pick it up, so i tried a few variations of layout for the images and how they would sit. 

This first layout was one impact image placed on the front, this is a great way to show something impact on its own and just have the focus on this one image. However this also means that if the view is not intrigued by the front image then they would not be inclined to pick it up, which of course is the point. 

This second layout is using 4 of the image together and placing them in a wheel formation around each other so that you actually have to turn the leaflet around. 

This front is i think the one that works the most as you have the impact of the images but people are still able to read it properly.

Stone Soup - Burst Leaflet Back and Front

These are some of the layouts I have been experimenting with for the imove burst leaflet. They need to look as appealing when open as they do close, while keeping the viewer intrigued and moving the leaflet.

The idea for this layout was so they would have to turn the leaflet round like a wheel in order to read the captions. However i think this can be very confusing, especially on a commercial level and people would loose interest or just find it to difficult. 

Having the 4 larger images makes the impact stronger but only presents a limited selection of the images and could prevent from getting more viewers to respond to the leaflet.

I have experimented with using 4 images per square and so a wide range of images but having them lined up in the box they are eaily viewd and understood. Again i have tried to incorporate this turning action but as there are 4 images the right way up at one given time.

Stone Soup - Final Leaflet

This is the final leaflet that was chosen for the campaign as it was the only one that fir within the budget! It cost £349 for 5,000 which is really good price. 

This is a 190mm x 190mm double sides leaflet that promotes the imove campaign and would be distributed within supermarkets and family days out.

Stone Soup - Leaflet Mock Up

The idea for this leaflet was to have a reveal element to it, so again the view has to interact and fold it back. The top layer would be tracing paper that has the captions printed on it and then the images would be revealed underneath. Unfortunately the binding wasn't secure enough and this would have increased the price.

The back section has a cut out section which has the imove information and logos contained in a purple block. However again this wasn't secure enough, in practical terms this would be get ripped very easy. Therefore this would not be a great idea for a mass produced leaflet.

Stone Soup - Leaflet Back Layout

even though this leaflet is on small budget i really want it to be a great design that gets people to notice it. I have experiment with the layout of the back so that the information is shown in a way that is easy to understand.

Here i have laid the information in a purple box in the centre of the leaflet but adjusted to the right. The layout has been very focused on lining everything up to a specific grid.

Here is the same layout but adjusted to the left to balance the page out.

After talking with Ben he though it might be better to have much more focus on the information as there are still enough images on the front. Also i took away the purple box so that the sponsors didnt look to cut off from the rest of the information.

This is the same design and layout but swapped over so that the type is on the right side of the leaflet instead of the left.

Stone Soup - Leaflet Front Layouts

The front of these leaflet is going to be just the images and captions, but i want this to have a big impact on the viewer and make them want to pick it up.

2 x 2 images

3 x 3 images

3 x 3 images arranged with a rotation.

4 x 4

5 x 5 images

Although i really like the leaflet with loads of image, i think it looks a little full and overwhelming so i am going to go with the 3 x 3 images.

Stone Soup - Concertina Leaflet layouts

Stone Soup - Postcard

My 3rd idea that i explored was a postcard that would be designed and distributed after each event, such as the Leeds Light Night here. It would be simple and play on people not wanting to miss out on local events and so 'wish you were there' to make them want to know what they missed.

This was a very quick piece designed in a few hours and both i and Ben feel that this piece is almost resolved which I'm really happy with.