The second idea that i wanted to develop i designed some billboard posters. This was more of a conceptual idea of getting people to move around while viewing this advertisement.
I wanted people to see the first board and it feel unfinished and so would subconsciously be looking for the second poster. I have used the identity of the imove to create something that can be recognisable for people instantly.
I took these sayings from the imove and website to add them to this billboard, this shows that there is more than once answer. Each one will be highlighted on a different board so that people will get a variety of the answers.
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