Balloon - BOARDS

Balloon - Billboard Change

I have applied the image to the billboard and tube station advertisements so that this identity runs through the whole range of advertising.

Balloon - Poster Change

Again i have swapped the images so that the poster isn't pixelated, and to keep the imagery in conjunction with the rest of the material. 

The poster works really well with this image, however it does look a little flat compared to the original image. this is a shame as i wanted something that looked realistic and that you can tell what is going on. But it does capture a light airy feel for the family.

Balloon - Publication reduced

Origional 16 page publication

This is the original booklet with the new front cover.

Open publication - Free publishing - More publication

Reduced 8 page publication

This has the new front cover but the booklet has been reduced by half. This was suggested to me my Graham as it made sense due to the low budget this promotional material has. This works really well, i though it would have been really cramped but i have managed to lay it out well.

Open publication - Free publishing - More publication

Balloon - Image tests

I have been using the new high resolution image and applying into to the rest of the material. I thought i could get away with just changing the picture but as the image has a different tone I had to reconsider all the elements on the page, but still keeping the original identity.

I have used blue boxes to outline the type instead of the white boxes as they sit better on the white background of this image. I have also altered the typography of the title as the kerning was a bit to big so now it now looks easier to read.

I have tried this again but just keeping the balloons grey scale and i really like the style of this, i think this is a really strong identity. However this is to far from the identity i have created so far.

I have tried a darker contrast for the balloons which makes them more prominent but i think its to dark, they don't have the light air feeling to the piece.