The idea for this leaflet was to have a reveal element to it, so again the view has to interact and fold it back. The top layer would be tracing paper that has the captions printed on it and then the images would be revealed underneath. Unfortunately the binding wasn't secure enough and this would have increased the price.
The back section has a cut out section which has the imove information and logos contained in a purple block. However again this wasn't secure enough, in practical terms this would be get ripped very easy. Therefore this would not be a great idea for a mass produced leaflet.
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