I have been using the new high resolution image and applying into to the rest of the material. I thought i could get away with just changing the picture but as the image has a different tone I had to reconsider all the elements on the page, but still keeping the original identity.
I have used blue boxes to outline the type instead of the white boxes as they sit better on the white background of this image. I have also altered the typography of the title as the kerning was a bit to big so now it now looks easier to read.
I have tried this again but just keeping the balloons grey scale and i really like the style of this, i think this is a really strong identity. However this is to far from the identity i have created so far.
I have tried a darker contrast for the balloons which makes them more prominent but i think its to dark, they don't have the light air feeling to the piece.
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