My second leaflet idea was one that I was trying to keep just within budget, so trying a few finishes and techniques but nothing to much.
This leaflet deals with movement in a physical way by getting people to open it but in a unexpected way as it folds up from the bottom right corner.
I wanted as much impact on the front so that people would pick it up, so i tried a few variations of layout for the images and how they would sit.
This first layout was one impact image placed on the front, this is a great way to show something impact on its own and just have the focus on this one image. However this also means that if the view is not intrigued by the front image then they would not be inclined to pick it up, which of course is the point.
This second layout is using 4 of the image together and placing them in a wheel formation around each other so that you actually have to turn the leaflet around.
This front is i think the one that works the most as you have the impact of the images but people are still able to read it properly.
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